A simple experiment led to a TON of Pins from Pintrest.
Take a look at these stats:
I was purely experimenting and had no expectations as to what response I would get from this method.
In fact, my infograph went viral in its first 24 hours. I had over 150 pins, not to mention some Facebook Likes, Google+’s and a handful of Tweets.
With almost 100 million Pintrest users, this is surely a social media network you want to hop on.
Wouldn’t you want a flood of social traffic to your site?
It’s no secret but here’s how I did it…
I created an infograph around a hot topic – social media, and then shared it with my blog readers, Tweeted it, shared it on Facebook, Google+, LinkedIn and of course Pintrest.
An infograph is quite self-explanatory — you have facts and figures laid out in graphical form.
Take a look at my infograph that got pinned over 1,000 times:
The big question now is: “Does it actually generate traffic?”.
The answer: It depends. It depends on your industry, how your infograph looks and if it captures your viewers’ attention.
Generally speaking, you will get a handful of people re-pinning your infograph and that then gets re-pinned by other Pintrest users.
The way Pintrest works is that they see the pinned graphic on Pintrest.com. It’s displayed as a thumb nail — a smaller version of the full-sized image. If they click the thumbnail it enlarges. Now, if they click the enlarged image, they land on your page.
BINGO. Traffic to your site.
Here’s How To Create Your Own Infographic
1) Choose a hot topic in your market.
If you’re unsure, go to Google Trends, type in a keyword and you will see a graph that indicates the demand.
2) Research and Gather Facts
This can easily be done by a simple Google search. However, be aware of the sources. They need to be credible.
Gather facts, figures and stats. Find some interesting ones so you won’t bore your viewers.
You can recycle other facts and figures from other infographs, but you obviously don’t want to copy everything.
3) Create Your Infograph
Find an infographic designer. I found one from odesk.com.
I simply said I needed an infograph around social media, and provided the facts and figures I gathered.
You could even find some who will be able to do the research for you.
Make sure he/she adds YOUR URL on the infograph so that if it does get passed around, you’ll get some exposure. I placed mine at the bottom of the infograph.
If you want to create your own infographic for free, try any of these online tools:
3) Come Up With A Catchy Infograph Title
A great title is like a headline.
You want it to stand out. Here are some interesting titles I came across by doing a simple search for “infograph” on Pinterest.com:
- 17 Facts You Probably Didn’t Know About Justin Bieber
- The Best & Worst Jobs In 2013
- The Sad State of Social Media Privacy
- Understanding The 4 C’s of Diamonds
- How Are People Wasting Time At Work?
- The Coffee Facts
- 28 Amazing Examples of Cool And Creative Resumes
- The Road To Modern Marketing
- 29 Ways To Stay Creative
4) Post The Infograph On Your Blog
The number one rule is to embed your infograph to your blog. The reason why is because you want traffic from Pinterest plus other social media sites to go to your blog, no where else.
It’s your stage. It’s your platform.
Make sure to add in your blog post title the word “Infograph” for search engines to pick up. It’s always nice to get some traffic from search engines.
Make sure to add a call-to-action at the end of your post encouraging your readers to feel free to share the infograph. Take a look at my post to see how I did it.
5) Share Your Infograph Blog Post To The World
Take the URL of where you posted the infograph on your blog and then do the following:
- Share it on Facebook
- Tweet it on Twitter
- Share it on LinkedIn
- Pin it on Pintrest
- Have a preview version on Instagram and use related #hashtags
- Additionally you can use social bookmarking sites like Digg, StumbleUpon and Reddit.
More specifically, use Google+. It’s amazing how responsive users are on Google+.
Next, share your infograph blog post to the communities you joined. They will love you for it.
There you have it. An infograph is easy to create and you should give it a try.
These days content marketing is so important, and infographs are another great form of content other than articles, videos, ebooks and audios.
Selling the traditional way just doesn’t work anymore. If you can share great content, you’ll get people following you for life.
Have you tried creating an infograph before? If so, what were your results?