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How to fail in MLM marketing
from:A few problems that some new MLM marketing people have:
1. No upline support.
Once a person joins a new MLM marketing program, he or she
is vulnerable and needs a lot of help from something or
someone.
In many cases, the uplines are not actively helping them.
This happens a lot when the uplines are simply sponsoring
as many people as they can with no regard to what happens
to them after they get sponsored.
In most standard MLM marketing programs, it is important
that the new person gets immediate assistance from a local
person, or tools that you have. Otherwise their chances for
survival are very slim.
2. New MLM marketers cannot sell.
This is probably the major reason most people do not make
it MLM marketing. By using standard MLM techniques, you
have got to sell and learn how to speak at opportunity
meetings and the like.
3. MLM'er cannot generate good leads.
Next to the selling problem, this has to be the next
biggest reason most people fail in MLM marketing.
Here is a picture of what normally happens. The new person
has just signed up in an exciting MLM program. He is taught
by the manuals, meetings and so forth, how he should
"share" his product with his friends, neighbors and
relatives.
Normally, he is not comfortable with this, and if he is
typical, he will have many sleepless, tossing and turning
nights. He just doesn't want to "impose" on his friends! He
would feel a lot more comfortable just presenting his
opportunity to strangers.
4. No true duplicative system.
If the MLM marketing company must be promoted through
expensive methods, this is not feasible.
Learning how to sell, or to speak and conduct an
opportunity meeting is just not duplicative. Only a few
people can do this. Here again, is a very important reason
a lot of would be MLM'ers die on the vine.
5. Selling by mail using standard MLM techniques.
Traditional way to marketing MLM is to spend all spare
time to call around and travel around to get prospects. A
lot of people already have full time job, it is hard to
find extra time to travel and make phone calls. This is why
these MLM marketers cannot keep their program going.
6. The marketer is not sure about the MLM marketing
company or service.
Often a person will sign up in a MLM marketing program in
a "fit of excitement." After the dust clears, he comes down
to earth and reality slowly sets in.
Pick an established and financially sound MLM company that
is at least two years old with unquestionable products or
services. That way, you can feel good about the company and
products that you are promoting. There is nothing quite
like being able to "tell the complete truth" to your
prospective customers.
7. They do not stick with it long enough.
Starting any company takes time, and this is true with an
MLM marketing program as well.
By the time you study the program, write and receive
literature: study this and sign up; get the literature,
etc. a lot of time has been spent. And then you have to
generate your leads and so on.
It will take several months before you can expect much of
anything to happen to your MLM marketing. You should set in
your mind that you are going to stick with this for at
least sometime. That just makes good business sense.
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