Since 2006, I’ve created over 90 information products ranging from eBooks to video courses (almost reached my 100th product).
It wasn’t easy at first, but I can tell ya, it gets easier the more you do it.
The more you do it, the more chances you’ll get to find out what works and what doesn’t.
I launched a product that converted as high as 19%!
On average, most of my products convert at 7%. These are for products ranging from $10 – $30. Here are some stats from my campaign manager:
Furthermore, my EZ eCovers product is converting at about 5%. The traffic sources came from other sources, too.
You can see from the screenshot below, my offer received 11,393 visits and sold 544 copies:
Not bad considering I outsourced the whole product 🙂
Here’s another example. Consider the Micro Membership Profits course I launched not too long ago. At the moment, it converts at 9.1%. This means that for every 100 visits to the page, 9 people buy. That’s considered a high conversion rate for a $27 product.
The bottom line is, once you know your conversion rates, it’s just a matter of testing and tweaking further and increasing traffic to the page to generate more sales.
I hope that got you excited, because now I’m going to share my formula to creating products like this.
The formula is quite simple:
- Find out what’s hot
- Create your product
- Present your offer
I use it every time I create a new product – whether it’s a PLR product or my own product I wish to sell – it works every time.
Let me break it down for you.
Find Out What’s Hot
Before you even begin to create a product, you’ve gotta make sure it’s gonna sell.
A lot of the times we think we have a great idea and that it’s going to be a big hit, but creating products that way is a big mistake. It’s like driving a car blind-folded, not knowing exactly where you’re driving.
Spend a lot of your time doing the proper research…actually, I don’t like using that word. Instead, find out what’s HOT.
Here are my techniques to finding out what’s hot in the market:
Visit any forum in your niche and see what everyone’s talking about. Are there any posts with lots of engagement? Are their subject that keep repeating?
Take my Copy And Paste Graphics product as an example. Back in 2007, I visited an online marketing forum. I noticed that a lot of its members were asking for graphics they can use for their websites. What I eventually did without hesitation was create Copy And Paste Graphics.
I was confident that it was going to be a hot product and so it was. I eventually made over $48,000 in its first week of launch.
Almost everyone has Facebook. Why not do a little digging to see what people are talking about in a particular Facebook fan page that’s related to your niche?
For example, I would visit an expert in the online marketing space who’s well-established and lots of engaging fans. I would then take a look at what types of posts got a lot of Likes and comments. This normally gives me a good indication as to how popular a certain type of content and/or subject is.
If you visit the books section of Amazon, you’ll find a list of categories you can browse through.
You’ll then find the top selling books within that category.
Take a look at some of the top selling books.
The top selling books normally give you a good indication as to what’s hot.
Another way to find hot topics is to visit Yahoo Answers.
Browse through a category and filter it by Most Popular.
What I really like about Yahoo Answers is that you actually have people who are asking exactly what they’re looking for.
Now that you know what’s hot, it’s time to create your product.
Create Your Product
Creating an information product is easier than you think, and it doesn’t need to cost you the bank.
The first step is…
What Type of Product Do You Want To Create?
Information products come in various formats. You can choose the one that best presents your information or even combine multiple formats to increase the value of your product.
Start out with a format that you feel most comfortable with. Some people find it easier writing than recording video tutorials. So choose a format that you’re most confident at.
eBook. The most common types of eBooks are how to guides and special reports. It’s easily downloadable as a PDF document and great for people who rather read than watch. Most of my PLR products are in eBook format because it makes it easy for customers to simply extract or add content to the eBook.
You can create eBooks by simply using your document processor such as Word, Pages or a free alternative like OpenOffice. To convert a document to a PDF, you can use a free converting tool called PDF Converter.
Video course. This format is great for products which are better presented in video format such as how to video tutorials. It’s especially a better choice for those who learn better from visuals. Video products naturally have a higher perceived value than eBooks, so pricing a video course higher than eBooks makes sense.
Audio. Why not create an audio course if you don’t like writing or being in front of the camera? Why not create an audio version or your eBook? Another product creation idea is to interview experts in your field. Do a few interviews and package it into a product.
Software/App. Probably the most difficult to produce but this leaves a large piece of the pie to those who actually do create software and apps.
I know zilch about programming so if you’re like me, you’d need to outsource the development. I found great developers from eLance.com and oDesk.com. I normally use eLance for bigger jobs such as creating actual software/apps while oDesk is mainly used for simple programming jobs like a modification to my blog. The difference in my opinion is the cost and developers the sites attract. eLance is generally more expensive but I often find the developers are a lot of professional than those who are on oDesk.
Membership site. Although this isn’t a product format, it’s a way to deliver and manage your content. I just thought it deserves a mention. Read my post if you want to learn more about what membership ideas: What Type Of Membership Site Should You Start? Here Are 5 Ideas. Also, take a look at my video tutorial on how to create a “micro membership” site.
Now that you’ve chosen the type of product you’d like to create, it’s time for the next step.
Present Your Offer
To get your product in front of your crowd you need to first have a sales page to sell the product.
If your sales page sucks, then people won’t buy your product.
One tool that has saved me hours of time is OptimizePress (affiliate link). It’s a WordPress theme which you simply upload so that you can easily add elements such as headlines, benefits, testimonials, order forms and more.
Of course, it’s entirely optional but definitely worth it, especially if you don’t want to learn HTML and building websites.
Next up is your copy. That is, the words you use to sell your product.
When it comes to writing copy, it’s not as simple as simply saying “Buy my product”.
But don’t feel intimidated by writing copy. It’s actually easier than you think.
I’ve written hundreds of sales pages and I’ve figured out formula it easy for you to write copy.
Here’s the basic structure of a high converting sales page:
- Headline. Stress out the biggest benefit of your product. Your aim is to get the attention of your visitor. You have less than 8 seconds to grab their attention. I like to use the “How To” headline.
- Subheadline. Promise another benefit to keep their attention.
- Opening. This is the start of the body copy. You stress out a pain or pleasure in your industry.
- Present the solution. In other words, your product.
- Benefits. I like to write my benefits first on sticky notes. Write as many benefits as you can about your product. Order them by which you think is the most beneficial. I learned this technique from Dan Kennedy.
- Present and justify the price. This is where you tell the reader how much your product is going to cost. Justify the price by breaking down how much time and money you’ve put into learning the techniques you did so that they don’t have to. There’s no need to exaggerate. Be honest.
- Call to action. Always tell the prospect what to do next. What you want them to do is order. Tell them in to click the Order Now or Add To Cart button to get instant access.
That’s really a simplified version of how I write sales pages.
If you’d like to see a good example of how this structure looks like on an actual sales page, take a look at my Micro Membership Profits page.
Once you have your sales page, you’re ready to start selling it.
But how do you get traffic to your offer? I won’t discuss too much on this topic since it’s mainly about creating hot products but here are a few of my posts you should look at:
- How I Get 100+ Visitors A Day To Any Website And How You Can Too By Using The Unstoppable Traffic Formula
- The Ridiculously Simple 5 Day Business Growth Schedule You Can Follow
- Your 7 Step Action Plan For More Online Profits, Laid Out
- Email Marketing MindMap
- How To Get Traffic And Build Your Credibility Using Google+ Plus Communities
That pretty much wraps up this post.
Your main goal should be to create your first product. Once you’ve experienced creating your first product, it’s going to get easier. Plus, it’s so rewarding having YOUR OWN product!
The sweet feeling of a sense of achievement 🙂
Let me know what you think!