One big lesson I learned is that it’s so much easier selling products/services that provide an instant solution or relief to a painful problem.
It’s nothing new or revolutionary. It’s getting back to basics.
A lot of people create products/services they think their market needs when in fact it should be the other way around.
Take Caution When Targeting Desperate Buyers
They say to target “desperate buyers”, and that’s the type of prospects you want to go for. Now, obviously you need to use caution when you’re selling to desperate buyers. You don’t want to pick on a crowd that’s vulnerable for morality purposes.
I’m talking more about providing things that helps saves time, money or gives an instant gratification.
Take my NitroWealth membership as an example. Each month, I provide a brand new private label rights products which customers can modify and resell without doing any of the necessary steps in creating the product. All he/she needs to do is do some modifications, upload it to their web host and it’s ready to sell.
If you don’t want to do any of the modifications to the PLR product, I have ViralPLR which automatically rebrands each products you get every month.
See where this is going?
If you can provide this type of “in-a-box” solution, you will sell endless amounts of it.
People Don’t Want to Jump Through Hoops to Get Results
I’ll tell you a little story…
I had my iPhone app developed the other week which is a simple conversion/sales calculator. It was all done and looked great.
I figured I try and learn how to submit the app to the App Store myself.
Boy, did it take me long to figure out…
14 hours. Yep, it took me that long to submit an app.
I went through the developer guidelines, tutorials on YouTube, and endless amounts of articles on blogs.
I really could have saved a lot of time by simply outsourcing it for about 10 bucks on oDesk.com.
But hey, despite the time spent on it, I gained knowledge on how to actually do it but I definitely won’t ever do it again *chuckles*.
Moral of the story – outsource this painful task!
What Solution Can You Provide To Your Market?
What ever niche you’re in, there’s always something you can provide to your market to help save them time, money or ease the pain.
Take a few minutes today to think and brainstorm ways to create an awesome product, package or service to help your customers.
Feel free to share your thoughts on this. Would love to hear from you. Use the comments form below…
P.S. – Check out my new YouTube Channel over at http://youtube.com/EthicalInternet where we share a weekly tip or two on online business and random stuff.